Story of the Idea Design Hub
Our journey began with the Eye Contact Experiment in 2017 on Zagreb's main square, where raw human connections ignited the passion for authentic street experiences.
Formerly known as Hoppipolla Association, we've evolved to pioneer experiential marketing that challenges conventions. Our goal is to empower brands through memorable, guerrilla street events.
Our aproach
At Idea Design Hub, we believe in the transformative power of genuine human connections.
Every event we create resonates with emotions and magical lasting connections.
Our success lies in innovative storytelling that turns ordinary streets into vibrant stages where Brands and people co-create unforgettable moments.
About me
Hey there, I’m Monika, the creative mind behind Idea Design Hub, where we specialize in creating guerrilla street events and experiential marketing initiatives that redefine brand engagement.
As the CEO & Founder, I believe that unconventional events bridge the gap between people and brands. From impromptu Silent Disco adventures and heartwarming Valentine’s Day hugs to surprising street-goers with flowers, our events at Idea Design Hub redefine how brands engage with their audiences offline and later in the online space.
The vision is to pioneer experiential marketing that disrupts the norm. And the goal is clear – to empower brands to stand out through unique #guerrillastreet events.
But why do I do what I do?
It’s simple.
Think of those moments that send shivers down your spine – a touching movie scene, a warm embrace, or an emotionally stirring moment.
These goosebumps, these raw emotions, are what drive me to transform ideas into vibrant experiences that resonate and create ripples of positivity and connection. All of our events are successful because they are grounded in genuine human connections and innovative storytelling.
What connects you with us is our ability to turn ordinary streets into vibrant stages where brands and people co-create memorable experiences.
So, what’s in it for you?
As an observer, you’ll witness firsthand the power of our guerrilla street events to evoke emotions, spark conversations, and leave lasting impressions. Whether you’re a passerby or an active participant, our events promise to captivate and inspire.
As a company owner and marketing expert, partnering with us means unlocking a new dimension of brand engagement.
Imagine your brand not just seen, but experienced in unexpected and meaningful ways.
Our approach not only attracts attention but fosters genuine connections with your audience, driving brand loyalty and advocacy.
With over 15 years in B2B sales and online marketing, coupled with expertise in NLP and human potential development, I bring a unique blend of strategic insight and creativity to every project. As your partner, I’m committed to helping you not just meet, but exceed your marketing goals through innovative, heart-to-heart experiences.
Ready to make waves?
Let’s redefine your marketing campaign with what’s possible with #guerrillastreetevents!
Connect with us today to discover how we can elevate your brand through the power of experiential marketing.
Let’s create something extraordinary together!
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Imagine it, and it's done!
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Let’s create something extraordinary together! * Imagine it, and it's done! *