Our story
Introduction to Monika, CEO & Founder: Hey there, I’m Monika, the visionary behind Idea Design Hub. My journey began with the Eye Contact Experiment in 2017 on Zagreb's main square, where raw human connections ignited my passion for authentic street experiences.
Evolution into Idea Design Hub: Formerly known as Hoppipolla Association, we've evolved to pioneer experiential marketing that challenges conventions. Our goal is to empower brands through memorable, street-level encounters.
Our aproach
Philosophy of the Art of Knowing People: At Idea Design Hub, we believe in the transformative power of genuine human connections. Every event we craft resonates with emotions and fosters lasting connections.
Innovative storytelling & Human connection: Our success lies in innovative storytelling that turns ordinary streets into vibrant stages where Brands and people co-create unforgettable moments.
About Me
Hey there, I’m Monika, the visionary mind behind Idea Design Hub, where we specialize in crafting guerrilla street events and experiential marketing initiatives that redefine brand engagement. My journey began in 2017 with the Eye Contact Experiment on Zagreb's main square. Witnessing strangers connect through raw, unfiltered interactions sparked something profound within me – a passion for creating authentic human experiences on the streets.
As the CEO & Founder, I thrive on curating unconventional events that bridge the gap between people and brands. From impromptu Silent Disco adventures and heartwarming Valentine’s Day hugs to surprising street-goers with flowers, our events at Idea Design Hub redefine how brands engage with their audiences.
Formerly known as Hoppipolla Association, our evolution into Idea Design Hub marks a pivotal shift towards a vision: to pioneer experiential marketing that disrupts the norm. Our goal is clear – to empower brands to stand out through unique, street-level encounters that leave a lasting impression.
But why do I do what I do?
It’s simple.
Think of those moments that send shivers down your spine – a touching movie scene, a warm embrace, or an emotionally stirring moment.
These goosebumps, these raw emotions, are what drive me to transform ideas into vibrant experiences that resonate and create ripples of positivity and connection.
All of our events are successful because they are grounded in genuine human connections and innovative storytelling.
What connects you with us is our ability to turn ordinary streets into vibrant stages where brands and people co-create memorable experiences.
So, what’s in it for you?
As an observer, you’ll witness firsthand the power of our guerrilla street events to evoke emotions, spark conversations, and leave lasting impressions. Whether you’re a passerby or an active participant, our events promise to captivate and inspire.
As a company owner and marketing expert, partnering with us means unlocking a new dimension of brand engagement.
Imagine your brand not just seen, but experienced in unexpected and meaningful ways.
Our approach not only attracts attention but fosters genuine connections with your audience, driving brand loyalty and advocacy.
With over 15 years in B2B sales and online marketing, coupled with expertise in NLP and human resource development, I bring a unique blend of strategic insight and creativity to every project. As your partner, I’m committed to helping you not just meet, but exceed your marketing goals through innovative, heart-to-heart experiences.
Ready to make waves?
Let’s redefine what’s possible with #guerrillastreetevents and #eventinacesti.
Connect with us today to discover how we can elevate your brand through the power of experiential marketing.
Let’s create something extraordinary together!